Video Affecting Social Media


I’m pretty sure you couldn’t have missed the humongous amount of video-related media on the Internet lately. Moreover, you’re most certainly familiar with such big players as YouTube and Vimeo; The direction of web-based communication seems to develop more and more to creating, sharing and watching videos instead of plain texts or funny pictures. Furthermore, Cisco predicted in July 2011 that by 2014 videos will account for at least 90% of the whole internet traffic and by this day it sure looks they had it right.

PSY – Gangnam style music video is a very good example of how you can reach a massive audience in a short time. The music video has been watched over 200 million times in just 2 months, and this is only counting the official video not all the other uploaded versions on other platforms and all the content created by fans around the video.

What is even more worth noticing is the reaction of other big players in social media. Such big players include for example Facebook, Twitter, Reddit, and Pinterest. At first these platforms were about sharing updates, news, ideas, recipes, etc. in text and picture format. However, nowadays much of the data shared on these platforms is video. Or is your Facebook timeline completely empty of videos? I don’t think so.

Today it is widely acknowledged that the mother-of-all-online-videos is YouTube. Actually there is no competition in the sense that according to (a site which indicates the most popular web sites on the Internet) YouTube is the world’s third most popular website after Google and Facebook. And when Google is often used to find videos from YouTube and Facebook is a platform where YouTube videos (among other videos as well) are being shared, there is no doubt that YouTube and online videos wouldn’t be a big deal.

Videos Affect Social Media

So back to the topic and to the main question: How do videos affect social media? Today videos have been integrated in a one way or another to every notable social media platform so that it is easy and fast to share information in a video format. Maybe it is thanks to this upgrade that most of the data shared on the Internet is in video format. Be that as it may, the uprising of online videos and their popularity has forced social media to adapt itself. And not just social media, but the people as well! Something like 1,5bn people adapted themselves to a new communication channel (social media) and seem to have fell in love with it and more people do so every second. More people are finding online videos and sharing them, liking them, tweeting them, pinning them, and making new ones as well.

We’re living the time of online video revolution. I call it a silent revolution while I haven’t heard that much buzz about it… That’s because moving picture with a sound (aka video) is as natural way to communicate as is face-to-face communication. Silently, yet in an incredibly fast way, online videos are becoming the biggest thing in communication, Web 2.0, and Internet.

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